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    tmblg: mattdowney: The city of Melbourne, Australia re-branded this summer. Lovely. According to the conversation over at Brand New many people seem to think that the logo captures the essence of the city well. The identity design was developed by the Sydney office of Landor and the City of Melbourne paid $A91,000 (US$74,000) in “preliminary research for the new brand” and $A148,000 (US$120,000) for the design itself. A bit on the expensive side, but very versatile and well-researched it appears. This is so much more interesting and original than the recent Cardiff brand revamp.

    tmblg:

    mattdowney:

    The city of Melbourne, Australia re-branded this summer. Lovely.

    According to the conversation over at Brand New many people seem to think that the logo captures the essence of the city well.

    The identity design was developed by the Sydney office of Landor and the City of Melbourne paid $A91,000 (US$74,000) in “preliminary research for the new brand” and $A148,000 (US$120,000) for the design itself. A bit on the expensive side, but very versatile and well-researched it appears.

    This is so much more interesting and original than the recent Cardiff brand revamp.

    Source mattdowney

    Notes

    1. aigorman reblogged this from circuitry
    2. jlkce reblogged this from tmblg and added:
      Nice use of colours & patterns
    3. tomoso reblogged this from tmblg
    4. croquettedeplage reblogged this from mattdowney and added:
      love with Melbourne. Even their
    5. circuitry reblogged this from tmblg and added:
      Porque hay lugares donde las cosas importantes las hace quien las tiene que hacer, y no el primo de su puta madre....
    6. edwinbrett reblogged this from tmblg
    7. foomandoonian reblogged this from tmblg and added:
      This is so much more interesting and original than the recent Cardiff brand revamp.
    8. summerordonez reblogged this from tmblg
    9. humanheart reblogged this from tmblg
    10. tmblg reblogged this from mattdowney
    11. mattdowney posted this
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